Founder of the DuPuis Group & Teacher at Northwestern University’s Kellogg School of Management
Steven DuPuis grew his design innovation agency, The DuPuis Group, out of a garage in the late 80s to a global organization of free-thinkers and innovation experts it is today. His years of successful business resulted in Northwestern’s Kellogg School of Management asking him to teach about launching new products and services. His most recent academic project is “Design Lab,” an experimental course that has been in the works for two years and covers how design and design thinking can be incorporated into marketing theory and practice. With one of the most successful design classes within the university, Steven has become a renowned expert at creating problem-solving environments through design thinking and was awarded a “Certificate of Impact” from his students for being one of the most influential classes at Kellogg.
Why Companies Get Too Big To Care
Nearly every major corporation you interact with has experienced a fundamental shift in their operations as they’ve grown, and it’s not for the better. There is a tipping point when companies and organizations migrate away from customer service to other “priorities.” So, what is this organization-defining tipping point and how can you ensure your organization or company is designed to avoid this critical error?