Craig SampsonTwitter LinkedIn Website
Craig Sampson lives at the intersections. Technologist by training, human-centered designer by nature, and business professional by experience, Craig is founder of TBD Innovation and a professor at the Segal Design Institute at Northwestern University.
Craig has focused his professional life on creating remarkable products, services, and businesses. He spent much of his career at IDEO, founding and leading the firm’s Chicago office. Craig is endlessly curious about people and our experiences with the objects and people in our lives, leading to his creation of the experimental graduate course Designing Product Interactions.
Craig is a collaborative and natural change agent who inspires others, connects the dots, and makes new dots.